✦ Case Study · Los Gauchitos

108 locations.
One intelligent operation.

Iconic Guatemala QSR chain. Founded 1979. Built on tradition, recipes, and family culture. Until 2025 it was running on 1995 infrastructure.

The Problem

A $5M operation
flying blind on customer data.

No loyalty program. No customer intelligence. Event bookings managed by hand on WhatsApp. Zero visibility into what customers wanted, bought, or churned over. 108 locations across Guatemala and the leadership team had no live data to run the business from.

They needed a complete operating system for their customer layer. In weeks, not quarters.

The Build

An entire agentic operation,
built from scratch.

Axon Ali on WhatsApp, branded as 'Gaucho', handling enrollment, loyalty, events
10 production n8n workflows live and running
PostgreSQL loyalty database with 7 reward tiers
Kommo CRM with 3 pipelines and 6 custom fields
KPI dashboards for Club Gauchitos and Gauchieventos
QR enrollment system deployed across locations

The Result

The actual system, running live.

loyalty.losgauchitos.com
LIVE

Club Gauchitos · Simulated Data

Loyalty & Events System

Active members

18,247

+842 this week

Points redeemed

$18.2K

+12%

Events booked

47

next 30d

Retention rate

84%

+6pts

Loyalty tiers

Bronze

0 pts

12,430

Silver

500 pts

4,820

Gold

2,000 pts

997

Enrollment QR · Live

Scan at any location. Enrollment in 30s via WhatsApp.

Top redeemed rewards

Classic choripan

150 pts

842

Maxi Gauchito combo

350 pts

624

Family parrillada

800 pts

218

Private event 20pax

2,500 pts

47

Upcoming events

APR 15

Birthday · Morales family

Z10 · Gauchitos Central

APR 17

Corporate dinner · BAC

Z14 · Gauchitos Miraflores

APR 19

Executive parrillada

Z15 · Gauchitos Oakland

APR 22

Wedding · 80 pax

Z10 · Private events