A $5M operation with no way to see a booking coming.
108 locations across Guatemala, and every catering and events request came in the same way it always had — a phone number passed around by hand, a conversation nobody logged, a food truck dispatched from memory. No shared calendar. No way to see which trucks were free on a given day. No record of who asked for a quote and never heard back.
They needed one system tying every location's events capacity together — without slowing down a 45-year-old operation that runs on relationships.
One events engine, built to run the whole fleet.
From word of mouth to one live pipeline.
Every catering inquiry — from the website, from WhatsApp, from a walk-in — now lands in the same pipeline automatically, quoted against real fleet capacity in real time. The events team finally has one number to trust instead of five different phone logs, and every truck's schedule for the week is visible before Monday morning instead of guessed at.